Pay Per Click (PPC) is one of the primary types of traffic-pulling methods on the internet. PPC is also a very cost-effective way of targeted internet advertising. Going by the Forbes magazine, PPC or Pay Per Click accounts for 8 billion dollars a year and is expected to increase to around 12 billion dollars by the year 2017.
Let us see how PPC System works.
The search engines create listings and rate keyword used in the search based on a bid amount any website owner is willing to pay for each click from that search engine. Interested advertisers then bid against each other to receive higher ranking for a particular a keyword or a phrase.
Now, the maximum bidder for a particular keyword or phrase will then have the site ranked as number 1 in the PPC Search followed by the second and third highest bidder, up to the last number that has placed a bid on the same keyword or phrase. Then your ads then will appear prominently on the results pages based on the dollar amount bid you agree to pay for every click.
Apparently, the next question arises, as to how do you make money with PPC in your affiliate marketing business?
All affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough the website. Your earnings will never be the same as it will be dependent on the website content and the traffic.
The most compelling reason why you should include PPC into your affiliate marketing program is that earnings are easier to make than in other affiliate programs without using PPC. The use of PPC ensures that you get web traffic, and ultimately you will be making the profit when interested visitors make sales on the advertiser’s site.
PPC can be very helpful for your website since this gives you the web traffic of interested visitors. With PPC usage you will be able to build your site’s recognition as a valuable resource. The visitors who have found information that they were searching, they are most likely to visit you again and review what you are offering more attentively. Eventually, they will come back to search for other products.
PPC is not only a source of earning affiliate profits; it also builds you audience and promotes your website.