Today video-blogging is the next generation of content marketing ideas on the internet. Everybody knows and uses text blogging. Now videos are used for a better way of expression. This form of communication may entail a lot of resources and efforts, but it is all worth it. If pictures say a thousand words, a video-blog exceeds that by far.
A video blog requires larger storage spaces on websites, a faster server, and a whole new set of programs to support it. Video-blog needs a high bandwidth for smooth play. Video-blog can also be fed through RSS. This is the technology for syndicating your website to other RSS aggregators on the internet.
Video-blog works with people on the web expressing their selves. Now if you put this on a business perspective, you are up for a whole lot of benefits. Use it as a powerful tool in making showing your potential customers your line of products or services and visually display all your features. It’s just like showing a commercial advertisement all for free. And if you use video blog through RSS, then most likely you are getting your target market the cheapest way.
Obviously, your web visitors like to see what they are going to buy through some visuals rather that through an article. Some would appreciate seeing all the features explained in the video-blog and be sure that they are getting their money’s worth before paying. We all know the influence of a thirty-second commercial is more than an article on the internet. The effect of a video-blog is similar to that. You show your product; people watch it. If they like it, they buy it. If you present it good enough, they’ll purchase the product even if they don’t need it right then.
Now on the internet things are pretty much static, unlike in television in which all are dynamic, that is moving all the time. When you use video-blog instead of an article, it is likely to grab their attention. Now imagine your product parading in all it’s royalty through a video blog. You’ll also get phone call orders in no time if your video-blog is responsive and mobile-friendly.
If you are a startup, you can create a video-blog right at your home itself. All you need is your a web camera, a microphone, a video editing software, and lights. For if you know how to use your camera, then creating a video-blog is not a big deal.
Invest in a good web camera with higher resolution is worth it. And when you like to present your products in an efficient manner, just make sure you are getting the best profile for each of your products and services. Get those creativity juices flowing.
Lights are necessary for video production. You must make sure you illuminate entirely the area you are going to use to create your video-blog. The brighter the area, the sharper the images will be. You can also use lighting effects for an added appeal to your presentation.
If you think you require sounds for your video blog, you just need a microphone. Just record your voice as a voice over for explaining your product and its benefit to your potential customers. The sound is as important as videos on a video-blog. Therefore it is advisable to make your sound effects as enticing as your video.
You also need a video editing software. You have an option of using any free software with fewer features or a paid subscription based software for professional video editing. You need this to make small changes in your work. You can quickly add sounds, delete some bad angles, or insert some still pictures as well as text elements in there too. Some programs are very user-friendly and can be used without much knowledge of video editing. Even using a simple video editing program should do the trick. Pay particular attention in selecting your background in your video carefully. The light affects the presentation so make sure that the background and the light compliments each other.
Video-blog is a great tool but it also has its downside. It may slow down the computer so other may steer clear of it. Download time may also be time-consuming especially if the customer is still on a dial- up connection.
But don’t let these stop you, let your first video-blog be a stepping stone for your journey to successful blogging. Even though it is best to keep still the text and pictures present in your presentation to accommodate all types of viewers of your site.
In today’s market, more creative you are in presenting your product to the market, more you are likely to succeed. Video-blog offers an interactive way of selling online. You involve the customers actively. You instill in them the advantage of your goods. And at times, those are enough to make an online sale. You can read more here